Choose by undertone, not by name.
"Hazelnut" means nothing until you know whether it is cool or warm and which phototype it was designed for. The 87 shades sit here like a jogakbo — the Korean patchwork cloth, piece beside piece — so you compare them by eye. The filters below cut them down to the three that suit you.
No shade matches every filter. Drop one of them.
87 shades shown
See the pigments in the shopSix phototypes, one rule.
The lighter and thinner the skin, the more the pigment shows and the more it darkens as it heals. The darker the skin, the more saturation it needs to stay visible.
Cool
Cool pigments have green, olive or grey at their base. They hold back the red in the skin and stay brown as they heal. Overdone on warm skin, they turn ashy.
13 Hazelnut55 Espresso47 Dark TaupeWarm
They have red, gold or orange at their base. They bring an ashy brow back to life and sit naturally on olive skin. On pale skin they can drift reddish.
25 Caramel15 Java19 CashmereNeutral
Balanced between the two. The most forgiving choice when you are not sure of the undertone or are working on a new client.
23 Toffee215 CashmereModifiers
Never applied alone. They cool, warm, lighten or deepen a mix. Dose them in drops, not in quarter cups.
11 Olive41 Yellow
Send us a photo of the brow.
Phototype, undertone, what you have used so far and what did not work. We will recommend two or three shades, not a whole catalogue.
Write to us